Success Story

From Invisible to Top-3 Rankings in 10 Days

Entrance Design x Easle

Entrance Design migrated to Easle on 28th June 2025 and gained:

	Before	10 Days After
GTmetrix Performance	90%	97%
Page Weight	1.78 MB	0.90 MB (-49%)
Avg. Engagement Time	51s	1m 35s (+83%)
Long-Tail Keywords Ranked	0	4 (3 in top-10)

Get My Auto-Formatting Portfolio

The Challenge

"We kept promising to update our portfolio 'next week' but never touched it for months. Meanwhile, Google barely showed us for project-specific searches."
— Entrance Design team

Pain points

Out-of-date projects meant lost credibility with prospects.
Large, unoptimised images slowed every page.
No structured metadata → long-tail keywords never ranked.

The Easle Move

One-click Migration

Content imported, images auto-compressed, dimensions injected.

SEO Autopilot

Easle generated rich meta tags and XML sitemap, submitted to Google.

Performance Guardrails

Next-gen image formats, lean JS bundle, smart caching.

Auto-Formatting Setup

Created wizard-guided portfolio and project formatting system.

The Results

Analytics dashboard showing improved performance metrics

KPI	Pre-Launch (20 May – 18 Jun)	Post-Launch (30 Jun – 10 Jul)	Delta
Largest Contentful Paint	1.4s	1.1s	Faster
Average Engagement Time	51s	1m 35s	+83%
Total Clicks (GSC)	–	9	first 10 days
Indexed Pages	0/7	7/7	within 48h
Keyword "dairy flat kitchen renovation"	Not ranked	#5	New
Keyword "interior design masons ave"	Not ranked	#1 & #3	New

"Our new project ranked in the top 5 within a week and we fielded two enquiries by Monday."
— Entrance Design

Under the Hood

Explicit image dimensions & next-gen formats

Dead-code elimination (-49% JS)

Automated rich-snippet markup

GA4 + Search Console wired for live reporting

Upcoming: full auto-formatting so portfolios update seamlessly

Performance metrics dashboard showing 97% Lighthouse score

What's Next

Auto-Formatting Beta

Creation wizard formats portfolios and projects automatically.

Weekly keyword tracking

To cement top-3 positions.

Scale the success

Onboard two more designers to replicate the lift.

Ready for a portfolio that formats itself and ranks?

Join the Auto-Formatting Beta