Stop sending potential clients to your Instagram and start getting paid inquiries
Real talk: Your gorgeous portfolio isn't getting you hired. Clear service pages with simple forms are.
If you want a builder that's tuned for enquiries out of the box, check our interior design website builder and the project description generator.
TL;DR (because you're busy)
Create one landing page per service you offer. Add a quick form at the top with budget ranges. Watch time-wasters filter themselves out while serious clients actually reach out.
Most freelancers see 2-3 qualified inquiries per 100 page visits. Not bad for a weekend project.
Why your current setup isn't working
You're probably doing one of these:
- Sending everyone to your homepage (confusing)
- Linking to your full portfolio (overwhelming)
- Making people DM you on Instagram (friction city)
Here's the thing: When someone Googles "kitchen designer [your city]," they want to know three things fast:
- Can you do what I need?
- Do our budgets align?
- How do I hire you?
Your service page answers all three in under 30 seconds.
The anatomy of a service page that converts
1. Headline that actually says something
Not: "Beautiful Kitchens" But: "Kitchen Design in [Your City]"
2. One paragraph that cuts to the chase (60-80 words max)
What you do + typical budget + next step. That's it.
3. The form (right at the top where they can see it)
- Name & email (obviously)
- Budget dropdown - this is your secret weapon
- Project timeline
- Brief message box
4. Three outcomes they actually care about
Skip the design jargon. Think: "A kitchen that works for how you actually live" not "Thoughtfully curated material palettes."
5. Mini case study gallery (2-3 projects max)
Quick wins. Location + what you did. "Ponsonby townhouse - full kitchen reno, $45k"
6. Your process in 3 steps
Chat → Design → Install coordination. Don't overcomplicate it.
7. Budget reality check
The number that makes people scroll past or lean in. Be honest about your minimums.
8. Tiny FAQ (handle the obvious questions)
Do you work outside [city]? How long does this take? What if I'm not sure about budget yet?
9. Same form again at the bottom
Some people need to read everything first. Let them.
Copy that actually works
Kitchen page intro:
Full-service kitchen design in Auckland. I handle everything from layout to install coordination, working with budgets from $30k+. Check out recent projects below and get started in under a minute.
Bathroom page intro:
Bathroom design that actually functions. From layout planning to tile selection and trades coordination. Most bathroom projects start around $25k+. Tell me about your space below.
Pro tip: Use your real minimums. If you won't touch a kitchen under $40k, say $40k+. You'll thank me later.
The budget dropdown that saves your sanity
Budget for this project:
• Still figuring it out
• Under $25k
• $25k - $50k
• $50k - $80k
• $80k+
• I need help determining this
Why this works: People can choose "still figuring it out" if they're genuinely unsure but serious. The tire-kickers usually just bounce.
Photos that convert (not just look pretty)
- One hero shot that loads fast on mobile
- 2-3 supporting images with captions that include location and scope
- Keep file sizes under 500kb (your visitors are probably scrolling on their commute)
How to get people to actually find these pages
- Instagram bio link (obvious but often forgotten)
- Story highlights for each service
- Google Business Profile
- Link from relevant portfolio pieces: "Interested in kitchen design? Learn more here."
Internal links
- Build service pages fast with the interior design website builder.
- Turn photos into pages with the interior design portfolio generator.
- Need copy? Use the project description generator.
What good numbers look like
- 100 visitors → 2-3 inquiries
- 60%+ of inquiries are within your budget range
- Form completion time: under 60 seconds on mobile
If you're getting traffic but no inquiries, your form is probably buried. Move it up.
The stuff that's killing your conversion rate
❌ Wall of text before the form People decide fast. Give them the form while they're still interested.
❌ Generic headlines like "Our Services" Be specific. "Bathroom Design Auckland" beats "What We Do."
❌ No budget guidance If they can't self-qualify, you'll spend forever on tire-kickers.
❌ Making people hunt for next steps The form should be impossible to miss.
Your weekend action plan
Saturday morning (2 hours):
- Set up pages for your main services (Kitchen + Bathroom minimum)
- Write headlines and intro paragraphs with real budget numbers
- Create the inquiry form (copy the format above)
Saturday afternoon (1 hour): 4. Add 2-3 project photos with location captions 5. Write your 3-step process and mini FAQ
Sunday (30 minutes): 6. Update your Instagram bio link 7. Create Story highlights for each service 8. Link from existing portfolio pieces
The honest truth about DIY vs. tools
You can absolutely build this yourself if you're comfortable with Squarespace, Webflow, or even a decent WordPress theme. It's mostly copy and form setup.
But if you'd rather spend the weekend on client work (totally fair), tools like Easle handle the technical stuff and keep pages mobile-optimized. When you're ready to systematize this part of your business, it's worth considering.
The important thing is having these pages exist at all. A basic page that converts beats a perfect page that doesn't exist.
Now stop overthinking it and go build the thing. Your future self will thank you when qualified leads start showing up in your inbox instead of random DMs asking if you can design a whole house for $10k.