Interior designer looking stressed while working on her portfolio, capturing the common frustration creatives feel with traditional website builders.

Why your portfolio feels like a chore (and how we're fixing it)

Apr 8, 2025

Most creatives don't love their portfolio.

They tolerate it.

It's a thing they built once, hate updating, and quietly resent every time they land a new project.

We've talked to dozens of interior designers and creative pros. The story's the same every time:

I want my work to speak for itself. But I always end up wrestling with templates, layouts, and SEO I don't understand.

That's what Easle is here to change.

The problem: beautiful work, broken tools

Let's be honest: most website builders aren't made for creatives. They're made for everyone. And that means... compromises.

You either:

  • spend hours customizing templates that still look generic
  • pay a developer to build it and can't update it later
  • or give up and just link your Instagram

None of those are great options when your portfolio is your first impression.

What creatives actually want

You're not trying to build a marketing funnel. You want a portfolio that:

  • looks great out of the box
  • updates itself when you finish a project
  • doesn't break on mobile
  • makes you look as professional as your work

You want to publish, not tinker.

What we're building

Easle is a new kind of portfolio builder—one that thinks like a designer.

  • Automatic layouts that adapt to your work
  • SEO built-in, no plugins or settings
  • Insights on what people actually view and engage with
  • Templates made for interior designers, architects, and visual storytellers

No fluff. No drag-and-drop. Just your best work, presented beautifully—with none of the usual overhead.

Want to see more?

We're building Easle in the open.

If you're a creative who wants to spend less time updating and more time creating, join the waitlist here.


We're just getting started—and your feedback will shape what comes next.